SAN FRANCISCO - September 12, 2006 - Apple today introduced the all-new iPod nano with a new aluminum body, an incredible 24 hours of battery life and more than twice the music capacity for the same price as the previous generation. The new iPod nano features Apple's innovative Click Wheel and an even smaller, thinner and lighter design available in silver, pink, green, blue and black.
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"iPod nano is the world's most popular digital music player, and we've completely redesigned it to make it even better," said Steve Jobs, Apple's CEO. "The all-new iPod nano gives music fans more of what they love in their iPods‚??twice the storage capacity at the same price, an incredible 24 hour battery life and a gorgeous aluminum design in five brilliant colors."
With a stunning aluminum enclosure available in five brilliant colors, there's an iPod nano to match everyone's individual style. The second generation iPod nano is even more compact than the original and has a brighter, more vibrant display perfect for viewing album art and up to 25,000 photos. Intuitive new features such as Search and Quick Scroll make it even easier for music fans to find exactly what they are looking for and enjoy their music on the go, and with seamless integration with iTunes 7 and the iTunes Store, the new iPod nano lets customers choose from over three million songs from the world's most popular digital music store.
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The new iPod nano supports gapless playback for enjoying albums the way they were intended. iPod nano also includes Apple's patent pending Auto-Sync technology that automatically downloads a user's digital music collection, photos or podcasts onto iPod nano and keeps it up-to-date whenever iPod nano is plugged into a Mac or Windows computer using USB 2.0. The second generation iPod nano features up to 24 hours of battery life and completely skip-free playback.*
Apple is also unveiling new accessories designed for the second generation iPod nano, including lanyard headphones, an armband, a dock, and a new incredibly compact USB power adapter which at almost half the size of the previous USB power adapter is perfect for charging your iPod while traveling. The new iPod nano features the 30-pin iPod dock connector allowing it to work effortlessly with an incredible range of third-party products, from home stereo speakers to cars featuring iPod integration. There are now more than 3,000 accessories available for the iPod. The second generation iPod nano also works seamlessly with the Nike + iPod Sport Kit, and provides support for voice recording accessories.
The new iPod nano models are now available worldwide through the Apple Store, Apple's retail stores and Apple Authorized Resellers. The new 2GB iPod nano model in silver is available for $149 (US), the new 4GB models in silver, pink, green and blue are available for $199 (US), and the new 8GB model in black is available for $249 (US). All iPod nano models include redesigned earbud headphones providing superior comfort, fit and sound quality, and a USB 2.0 cable.
New optional accessories designed for the second generation iPod nano with the following suggested retail prices include: lanyard headphones for $39 (US), armband for $29 (US), iPod nano Dock for $29 (US), and an iPod USB power adapter for $29 (US).
iPod nano requires a Mac with a USB 2.0 port and Mac OS X version 10.3.9 or later and iTunes 7.0 or later; or a Windows PC with a USB 2.0 port and Windows 2000 (Service Pack 4), Windows XP Home or Professional (Service Pack 2) and iTunes 7.0 or later. Internet access is required and a broadband connection is recommended.
http://www.thegadgetlocker.com/article_info.php/articles_id/5?osCsid=56a0b6486614b03f63fb221336e02aa0
Thursday, May 3, 2007
The Talent Story of the iPod
At the beginning of every great business success there's a human capital story, and that's certainly the case with the iPod. In just over four years, the iPod/iTunes product and business strategy has helped Apple double its market cap, establish over 80% market share in two very profitable industries, and drive almost $3 billion per year in revenue.
But the story of the iPod is not just a story about innovation. It's also a testament to one company's ability above all others to hire a true visionary. It's a story that every executive hoping to take their company to the next level should read.
The Story of the iPod
I first stumbled upon this story while I was preparing for a speech I was giving on the future of recruiting in Vancouver, BC. A big focus of my talk was on quality of hire — including the metrics, technologies and processes that could support aligning a recruiting department around quality of hire. But I needed an example that illustrated the value of top talent.
I thought for a moment about the great business stories of the last few years, and my thoughts immediately turned to the iPod. In the back of my mind, I assumed that it was an entire team of individuals brainstorming in a board room who built the strategy and laid the foundation for the iPod's success. But in fact there was one person without whom none of this would have been possible: the founder of the iPod, Tony Fadell.
In the late 1990's, Fadell began working on a business strategy that would revolutionize digital music hardware and software by combining the two together into one powerful platform. You may be surprised to know that Apple wasn't the first company to hear about his idea, however. Fadell shopped the idea around to several companies, including RealNetworks and his previous employer, Philips. None of them jumped on it as fast and as hard as Apple, who gave the project the undivided attention and vision of founder and CEO Steve Jobs. The project was completed in under six months, a record for Apple.
"This is the project that's going to remold Apple," Fadell predicted in early 2001. "Ten years from now, it's going to be a music business, not a computer business." And he was right.
Finding the Next Tony Fadell
For any executive with questions about what hiring top performers can do for a company, Tony Fadell is not the only example. You don't have to look much further than:
* Omid Kordestani, who helped turn Google, a growing search engine without a significant revenue model, into a truly disruptive online advertising force, with over $5 billion in yearly revenue and a $126 billion market cap.
* Steve Ballmer, the business mind behind the Microsoft miracle, and the first head of recruiting at the company. For a long period of time early on, he interviewed every new employee, made offers, and closed deals.
* Howard Schultz, who's created a global empire out of a new twist on coffee — after literally begging for a marketing job at Starbucks in the 1980's.
* Dennis Carter, a director of marketing at Intel who created the Intel Inside program, which gave Intel a sustainable competitive advantage, regardless of competitor processor speeds, and catapulted the company into one of the top ten known brands in the world.
* Theo Epstein, the innovative general manager of the Boston Red Sox, who ended over 80 years of frustration for an entire region of the U.S.
It may scare you to know how easy it was to find Tony Fadell before he changed the game at Apple. Fadell had spent years working for Philips leading up their mobile computing group and at General Magic in various senior engineering positions. He had been featured in a Fast Company magazine article on managing the generation gap in the workplace as early as 1998. He established five public patents at General Magic. His resume was (and still is) posted online.
The lesson for every executive that gives a corporate goal of building the next iPod, growing into a retail organization that builds thousands of new stores per year, or revolutionizing the way that companies advertise online, is that great ideas start with great people. There's no question that, in hindsight, most companies would bend over backwards to go back in time and hire Tony Fadell in 1998, Omid Kordestani in 1999, or Howard Schultz in the 1980s.
Visionary Recruiting Practices
While it may indeed be getting easier to find the next Tony Fadells, I would argue that it's getting harder to hire them. Reading between the lines of the Fast Company magazine article, you can see how an environment that stimulates creativity is as essential to recruiting top talent as it is to keeping them.
So here is a simple five-question checklist for your organization to see if you're prepared to hunt and compete for top talent:
1. Are you targeting the right people for your mission-critical openings? Unless you lived down the hall from him in college, it's not very likely that the next Steve Ballmer will show up at your doorstep. It's also not likely that he or she will be on a job board, attending a job fair, reading a classified newspaper ad, or viewing your recruitment ad in a trade journal. This person is more likely to be reading blogs, searching for relevant content online, attending industry trade shows, or interacting with other industry top performers (including A players at your company).
2. Are you building relationships with talent ahead of demand? It's difficult to impossible to build a deep bench of talent in every area. But for your mission-critical openings — the ones that can be the difference between becoming the next Google or the next Pets.com — I suggest being very prepared with a slate of people you can contact when the perfect opening becomes available or to get recommendations of top performers. This means getting more systematic and efficient about candidate relationship management in advance of the applicant tracking process, hiring specialists who can "hunt" and sell great talent without requisitions, and using technology to its full potential to augment and scale your efforts.
3. Are you looking for visionaries with ideas, not just resumes with years of experience? As Seth Godin said best in his best-selling book Unleashing the Ideavirus, in the new economy we're all in the idea business. The best ideas that can spread the fastest create the most value for companies. Google's Code Jam is an outstanding example of a company that is directly connecting with the leading technical minds before they start looking for work — and hoping the idea spreads like a virus (it just has).
4. Are you rewarding your recruiters for high impact hires? More companies are beginning to tie on-the-job performance to their recruiting teams — in a new economy of ideas, this is crucial. Taking this a step further, if I was a recruiter who hired a person who added billions of dollars to the bottom line, wouldn't it be reasonable to expect to be compensated for it? If I knew that no matter how big of an impact I made with a hire, I'd be paid the same, well... it might be easier just to keep putting bodies in seats.
5. Do you have an environment where new ideas can be generated and quickly take flight? Philips got a new building, painted their walls different colors, and broke their standard on-boarding rules to hire a singular talent. Apple only took 6 months to develop the iPod. Microsoft turned on a dime to start the move from an operating system company to a technology and Internet-leading juggernaut. Boeing has a Chairman's Innovation Initiative available to all employees, and a "Phantom Works" R&D unit that is pushing them beyond their core businesses. Without the right environment and brand positioning, you can't recruit top talent or position them to launch the next game-changing idea. You have the power to influence and educate your organization on what it will take to do this.
Your next business success is increasingly dependent on your next human capital success. The next Tony Fadell, Omid Kordestani, Howard Schultz, and Steve Ballmer are all out there. The question is, are you ready to hire them?
http://www.ere.net/articles/db/896431F3D83B4D2B90C37AA81371B2D0.asp
But the story of the iPod is not just a story about innovation. It's also a testament to one company's ability above all others to hire a true visionary. It's a story that every executive hoping to take their company to the next level should read.
The Story of the iPod
I first stumbled upon this story while I was preparing for a speech I was giving on the future of recruiting in Vancouver, BC. A big focus of my talk was on quality of hire — including the metrics, technologies and processes that could support aligning a recruiting department around quality of hire. But I needed an example that illustrated the value of top talent.
I thought for a moment about the great business stories of the last few years, and my thoughts immediately turned to the iPod. In the back of my mind, I assumed that it was an entire team of individuals brainstorming in a board room who built the strategy and laid the foundation for the iPod's success. But in fact there was one person without whom none of this would have been possible: the founder of the iPod, Tony Fadell.
In the late 1990's, Fadell began working on a business strategy that would revolutionize digital music hardware and software by combining the two together into one powerful platform. You may be surprised to know that Apple wasn't the first company to hear about his idea, however. Fadell shopped the idea around to several companies, including RealNetworks and his previous employer, Philips. None of them jumped on it as fast and as hard as Apple, who gave the project the undivided attention and vision of founder and CEO Steve Jobs. The project was completed in under six months, a record for Apple.
"This is the project that's going to remold Apple," Fadell predicted in early 2001. "Ten years from now, it's going to be a music business, not a computer business." And he was right.
Finding the Next Tony Fadell
For any executive with questions about what hiring top performers can do for a company, Tony Fadell is not the only example. You don't have to look much further than:
* Omid Kordestani, who helped turn Google, a growing search engine without a significant revenue model, into a truly disruptive online advertising force, with over $5 billion in yearly revenue and a $126 billion market cap.
* Steve Ballmer, the business mind behind the Microsoft miracle, and the first head of recruiting at the company. For a long period of time early on, he interviewed every new employee, made offers, and closed deals.
* Howard Schultz, who's created a global empire out of a new twist on coffee — after literally begging for a marketing job at Starbucks in the 1980's.
* Dennis Carter, a director of marketing at Intel who created the Intel Inside program, which gave Intel a sustainable competitive advantage, regardless of competitor processor speeds, and catapulted the company into one of the top ten known brands in the world.
* Theo Epstein, the innovative general manager of the Boston Red Sox, who ended over 80 years of frustration for an entire region of the U.S.
It may scare you to know how easy it was to find Tony Fadell before he changed the game at Apple. Fadell had spent years working for Philips leading up their mobile computing group and at General Magic in various senior engineering positions. He had been featured in a Fast Company magazine article on managing the generation gap in the workplace as early as 1998. He established five public patents at General Magic. His resume was (and still is) posted online.
The lesson for every executive that gives a corporate goal of building the next iPod, growing into a retail organization that builds thousands of new stores per year, or revolutionizing the way that companies advertise online, is that great ideas start with great people. There's no question that, in hindsight, most companies would bend over backwards to go back in time and hire Tony Fadell in 1998, Omid Kordestani in 1999, or Howard Schultz in the 1980s.
Visionary Recruiting Practices
While it may indeed be getting easier to find the next Tony Fadells, I would argue that it's getting harder to hire them. Reading between the lines of the Fast Company magazine article, you can see how an environment that stimulates creativity is as essential to recruiting top talent as it is to keeping them.
So here is a simple five-question checklist for your organization to see if you're prepared to hunt and compete for top talent:
1. Are you targeting the right people for your mission-critical openings? Unless you lived down the hall from him in college, it's not very likely that the next Steve Ballmer will show up at your doorstep. It's also not likely that he or she will be on a job board, attending a job fair, reading a classified newspaper ad, or viewing your recruitment ad in a trade journal. This person is more likely to be reading blogs, searching for relevant content online, attending industry trade shows, or interacting with other industry top performers (including A players at your company).
2. Are you building relationships with talent ahead of demand? It's difficult to impossible to build a deep bench of talent in every area. But for your mission-critical openings — the ones that can be the difference between becoming the next Google or the next Pets.com — I suggest being very prepared with a slate of people you can contact when the perfect opening becomes available or to get recommendations of top performers. This means getting more systematic and efficient about candidate relationship management in advance of the applicant tracking process, hiring specialists who can "hunt" and sell great talent without requisitions, and using technology to its full potential to augment and scale your efforts.
3. Are you looking for visionaries with ideas, not just resumes with years of experience? As Seth Godin said best in his best-selling book Unleashing the Ideavirus, in the new economy we're all in the idea business. The best ideas that can spread the fastest create the most value for companies. Google's Code Jam is an outstanding example of a company that is directly connecting with the leading technical minds before they start looking for work — and hoping the idea spreads like a virus (it just has).
4. Are you rewarding your recruiters for high impact hires? More companies are beginning to tie on-the-job performance to their recruiting teams — in a new economy of ideas, this is crucial. Taking this a step further, if I was a recruiter who hired a person who added billions of dollars to the bottom line, wouldn't it be reasonable to expect to be compensated for it? If I knew that no matter how big of an impact I made with a hire, I'd be paid the same, well... it might be easier just to keep putting bodies in seats.
5. Do you have an environment where new ideas can be generated and quickly take flight? Philips got a new building, painted their walls different colors, and broke their standard on-boarding rules to hire a singular talent. Apple only took 6 months to develop the iPod. Microsoft turned on a dime to start the move from an operating system company to a technology and Internet-leading juggernaut. Boeing has a Chairman's Innovation Initiative available to all employees, and a "Phantom Works" R&D unit that is pushing them beyond their core businesses. Without the right environment and brand positioning, you can't recruit top talent or position them to launch the next game-changing idea. You have the power to influence and educate your organization on what it will take to do this.
Your next business success is increasingly dependent on your next human capital success. The next Tony Fadell, Omid Kordestani, Howard Schultz, and Steve Ballmer are all out there. The question is, are you ready to hire them?
http://www.ere.net/articles/db/896431F3D83B4D2B90C37AA81371B2D0.asp
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