The Digital Signage Industry and International Growth

Over the past several months we've been speaking about the growth in the digital signage industry on the NAMC Newswire and how this growth will continue to move forward in 2007 and beyond, not only in the United States but also globally. We've spoken about the companies that are actually offering digital signage solutions to advertisers and if you just take a stroll in Times Square in New York City you can see digital signage at its best.

But there are companies that play a vital role in the digital signage business that allow content to be delivered and changed at will, they allow for advertisers to reach their target market with the press of a button. They give retail stores, banks, shopping malls, convenience stores and other outlets the opportunity to either deliver their messages to their customers or generate additional revenue through the sale of advertising space on their digital systems.

Through the use of compelling content with advertising embedded within the content, such companies have the ability to seamlessly integrate an advertisers message with content that would attract the attention of consumers.

One other important element in digital signage are the actual units, the LCD or LED screens that you see at various retail locations that provide dynamic digital content. The problem has been that the expense of such systems becomes a blockade in more retailers implementing such systems.

New Age Media Concepts has found a solution that may intrigue more retailers, banks, shopping malls, airports, convenience stores and building owners to implement digital signage within their locations. New Age Media Concepts has long been a voice in the digital signage arena and they have formed NAMC Digital along with D2Ads to provide high quality digital signage solutions at affordable rates.

Through NAMC Digital venues will be able to not only offer advertisers the opportunity to advertise to their customer base but also integrate that with viable content making it less intrusive. Venues such as commercial banks or retail stores actually have the opportunity to feature the latest sales offers, events, new product launches and more at rates that are surprisingly affordable.

The beauty of the system is that all that is required is power, no cables are needed to be run through the locations, no computer or boxes are needed to be placed in a small room, this seamless integration within a venue provides ease of use and the ability to change or rotate content with ease.

As we move deeper into the mobile lifestyle, as I've written many times about, consumers are becoming more difficult to connect with. This is pushing more advertisers to seek alternative forms of advertising, from connecting with consumers via cell phones to dynamic digital displays, and they are doing it more now than ever. Commercial environments such as banks, retail stores and sports venues are beginning to see the value in digital signage and are implementing them within their venues, this is just the beginning of the growth and NAMC Digital along with D2Ads looks forward to playing a vital role in this growth.

Although major players in the digital signage industry include the likes of PRN Corporation; which creates in-store media networks for major retailers in the United States such as Wal-Mart (NYSE: WMT), Costco (NASDAQ: COST), Best Buy (NYSE: BBY), Circuit City (NYSE: CC) and Albertsons (NYSE: ABS). They are one of the driving forces in the digital signage industry but as technology advances so should they and currently they have a need to upgrade their technology, which is something that NAMC Digital and D2Ads would be able to do for them.

On the International front you have Focus Media Holding Ltd (NASDAQ: FMCN) they are heavily involved in the digital signage business in Shanghai China and recently acquired one of their competitors by the name of Dotad that operates the largest Wireless Access Protocol in Beijing China. With the growth in Beijing, Shanghai and Hong Kong, Focus Media is in a position to grow but their one problem is technology due to restrictions in the region. Even in this case NAMC Digital/D2Ads would be an asset to Focus Media Holdings in furnishing them not only with the technology but assist them in receiving approval in the region.

So in short NAMC Digital along with D2Ads has all the tools necessary to furnish any venue or retail store with the equipment, technology and content to suit their needs.

Charles Yoo, Preesident of the privately held D2Ads, has strategically positioned his company to make an impact in the billion-dollar digital signage industry. This is what he had to say in a brief statement "We are excited about our partnership with New Age Media Concepts' NAMC Digital division, we feel that this strategic alliance will afford us the opportunity to take advantage of the growth opportunities in the industry currently."

Keep in mind that companies such as Microsoft (NASDAQ: MSFT), which is coming out with their new Zune shortly and Apple Computer (NASDAQ: AAPL) which is on top of the heap in the digital entertainment arena with the popular iPod, are opening the doors wide open in the digital arena by connecting with users on the go. This is another avenue that is being tapped by advertisers, digital mobile marketing.

We can only predict what may happen in the future within the digital signage arena but to date the progress has not let us down one bit, advertisers and their agencies are beginning to see the value and the retail stores as well as the sports venues and shopping malls are all slowly but surely coming around.

So the combination of NAMC Digital and D2Ads makes them well positioned to capture new business and additional market share from existing digital signage customers not only in the United States but globally.

The group is also positioned to form strategic alliances globally to not only expand their reach but to tie in various other digital marketing vehicles around the world.

To find out more about what NAMC Digital/D2Ads offers or to contact them to inquire about a potential strategic alliance go to www.namct.com/digitalsignage or www.d2ads.com

Louis Victor NAMC Newswire www.namcnewswire.com
This article can be republished either online or in print as long as credit is given to the author and the NAMC Newswire. NAMC Newswire articles can now be listened to on StreetIQ.com http://www.streetiq.com/dir/NAMC.shtml

About the Author


Louis Victor is the host of the syndicated radio show and financial newsletter "Wall Street to Main Street" which is featured on the NAMC Newswire Radio. He has been involved in the financial industry for over two decades, on the retail and investment banking ends. He is also well versed in the advertising and marketing industries, which has given him insight into market trends and unqiue companies that may be under the radar.

Prepare Your Space for Great Study Habits

Something that has always been very frustrating to me is having the ability to study effectively. It always seemed that no matter how hard I tried there was always something that got in the way of my getting a good study session in so I decided to start from the beginning and make my study habits better so that I could get more out of my learning. The first thing that I did was to prepare my personal study area for more effective learning. Here is what I did.

The first thing that I did was to do a thorough cleaning. I made sure that the area was neat and that the only real things that I had there were the things that would benefit me when I was doing my studying. That meant getting rid of the TV, Ipod, radio and anything else that would keep me from learning. I then made sure that everything that I needed for studying was available and easily accessible. I also made sure that when I was in the study area that everyone knew that I was not to be interrupted for any reason other than emergencies. Unnecessary interruptions are always bad for study because it breaks your concentration and then you need to spend additional time getting back into your subject. A few other things that I was sure to do was to get a comfortable chair, make sure that the lighting was adequate and the temperature was right.

So if you are ready to get the most out of your study then you really need to start at the beginning with the proper preparation. This will get your study session off to a good start and help you to learn more in less time. Future articles will cover other aspects of study habits.

About the Author

For more information on TexasUniversities, CaliforniaUniversities, or the UniversityofSouthFlorida visit our website.

The Ipod Audio Revolution

Do you know anyone who today doesn't know what an iPod is? Unless they've been asleep for the last ten years or are totally out of touch with today's technology, the answer is probably not.

But, in case you don't know, just be aware that the iPod, made by Apple (of Macintosh fame), is the absolute king of the MP3 market. Don't know what MP3 is? Well, that's for a seperate article. Speaking of articles, go check out more at http://www.foraudio.com.

The iPod is the most popular and successful portable digital music device in the world. Another way of explaining it is that he iPod is The Format for digital music, period. End of story. You can love the iPod or hate it, but it's hard to dispute the facts. And, or such a tiny device, Apple's iPod sure knows how to throw its weight around!

And, your iPod is about more than just music. Here are a few interesting things to know about an Ipod:

*The iPod is the latest educational tool
*Thanks to the emergence of the podcast, the iPod is a powerful tool that makes learning just about anything fun and more convenient to access
*The latest version of the iPod includes a video player feature
*The iPod is no where even close to being 'out of date'
*Moving your songs to the iPod is as easy as copy a file to a disk
*Although the iPod is an Apple product, it works with both Mac and Windows machines.
*The greatest advantage and disadvantage of an iPod is its small shape.
And there are many more features to mention.

Here is a surprising statistic that you may find of interest: Apple's iPod is turning 5. That's right, the iPod's development dates back to 2001. In that short time it has become such a huge success that some people have predicted that in the future Apple will be more of a music company than a computer company. Well, that remains to be seen, but it could happen.

But one thing is for sure, the iPod is still in the prime of its life and has many years ahead of it even without the upgrades and updates that are sure to come. Add the future improvements to the mix and we have a product that will be with us for many years to come. An iPod is many things to many people, but it can be much more than most people realize.

So, do you have your iPod yet? If not, be sure to do your homework and determing how you will use yours. There are other MP3 players out there, but if you are fashion-concious, the Ipod is your choice.

For many people, their iPod is a constant companion. Are you ready to jump on board?

About the Author

Yvonne Volante, the author, is a big fan of digital music and writes for foraudio.com, which is the premier audio resource on the internet. You can see all of the articles over at http://www.foraudio.com