Friday, May 11, 2007

The Importance of Articles in Web Promotion

There are ways around this. You can purchase the rights to articles that will allow you to add your own resource box to the bottom. The content may not be the freshest and the newest, and many others may be using the same content or variations on it, but it is still content with your resource box tagged on at the bottom. There are numerous article submission directories and sites on the net, such as the biggies like http://www.goarticles.com, to small ones like my own at
http://www.directorygold.com/more/article/index.php. You will be able to submit your article, even if it isn't original, to some of these without duplicating existing content on the article directory. This is what I did first.

The next possibility is to go somewhere like http://www.elance.com, and pay someone to write articles for you. This is more expensive than the first option, but has the benefit that the article is original, so it is more likely to be copied and published elsewhere. Also, make sure you have the complete rights to the material you commission, so that you may modify, relabel, or amalgamate into an ebook if you desire. Usually, you should get several decent articles for the amount of money you spend.

Finally, are you sure you can't write your own article? That you haven't found out something in your life that will be of interest to others? There is a huge list of possible article subjects at GoArticles and other sites, and you will be amazed at what you do know if you sit and think about it. After all, as I said earlier, I didn't think I was capable of writing an article, yet this is one I wrote myself, and it isn't my first. If you've made mistakes, an article describing how NOT to do something can be just as useful as one describing how to do something. If you still have problems coming up with a coherent article, jot down your notes and pay someone to ghostwrite it for you. Again, check sites like Elance for ghostwriters.

Why write and distribute articles in the first place? Free advertising and promotion. I submitted several articles to a handful (under five) of article directories. Several days later, after Google had done a recent crawl, I did a number of phrase searches on the web. If you enclose your search phrase in quotes, Google will search for that specific phrase. I searched for some of the article titles I had posted, and my own name (admittedly, this is only useful if you have a rare name that doesn't bring up pages of search results for other people of the same name). I found the articles I had published showing up on several websites. What made this even better was that a number of the places where I found the articles weren't places I had submitted them to. Other people had taken my articles and published them on their own websites. So the benefit is, lots of non-reciprocal links pointing to your website, that frequently you didn't have to do anything beyond intially publishing the article to get. Free traffic, advertising and promotion for a few minutes work.

A final note. Make sure the articles are useful, and not just promotional sales letters. They don't have to be long, 1-2,000 words is usually adequate as a maximum length for an article, but don't just publish sales blurb. Your article won't get syndicated elsewhere, and your reputation will suffer. Get known as a source of decent quality articles, and you will become known as an expert.

ABOUT THE AUTHOR

Visit DirectoryGold Web Directory, with free email, Article Directory, get free content for your website, SE Keyword ranking Checker and Google PR and Link Popularity Checker

Niche Marketing : The Power Of Articles

Articles are a great way to drive targeted traffic to your web site, no matter what your niche market may be.

If you haven't considered the power of articles as part of your niche marketing strategy, then you should.

Articles are a great way to drive targeted traffic to your web site, no matter what your niche market may be.

When you provide good information that people want and can use, your reputation and credibility will increase exponentially, making your site visitors more likely to buy your products and services or those you recommend to them.

We've all heard the mantra "Content Is King". Based on that premise there is nothing more versatile than using keyword rich articles to :

* Boost your search engine ranking
* Increase your daily visitor count
* Provide viral marketing opportunities
* Attract unlimited prospective customers
* Build a trusting relationship with your customers and subscribers
* Establish yourself as an expert in your niche market

Here's some of the things you can do with the articles you write :

* Post keyword rich articles and content on your web-site for better search engine placement.
* Compile a number of them into an ebook related to your niche and sell it.
* Use them in the form of "special reports" and "manuals" with your product and affiliate links embedded in them, which you can offer as free gifts for your visitors, subscribers and customers and bonuses for your products and services.
* Create multi-part email training courses to build that all important mailing list.
* Set up your own Ezine and use them for content to establish your bona fides with your subscribers and customers.
* Allow your visitors to use them, with your "resource box" attached, in their free ebooks which they can then distribute to their visitors, subscribers and customers.
* Submit them to "content hungry" web sites and newsletter publishers, with your "resource box" attached, to generate more visitors to your web site from their lists.
* Submit them to Article Directories, which rank highly on the search engines to provide inbound links to your niche web site.
* Monetise them on your web site with keyword-related, context ads. like Google Adsense, Affiliate Power Ads. or TrafficShowcase.
* Contact offline print publications and offer them your articles - some of them pay for this sort of copy so you could make some extra income and establish yourself in a new niche as a freelance writer.


I think you'll agree that there aren't many forms of promotion with this level of versatility. And the great thing about the strategy is - it's free! All it takes is time.

With the cost of paid advertising spiralling ever upwards, can you ignore the power and versatility of using articles as a major part of your niche marketing strategy?

Copyright © 2005Free Web Content, AndrĂ© Anthony Niche Market Know-How


ABOUT THE AUTHOR

André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.com today to find strategies, tips, tools, products and resources for effective niche marketing. Get his Niche Market Know-how Mini Course here: http://www.nichemarketknowhow.com/course.htm