Wednesday, April 18, 2007

What is Hot and What is Not in Technology

As soon as Steve Jobs announced Apple's plan to launch the iphone, a couple of things happened:
1. Apple's share price increased more than 8% within 1 day.
2. The other major cellphone makers, including Sony Erission, LG, Nokia and Blackberry suffered a 1% to 2% loss in share price within 1 day.

How can you make money from this iPhone mania?
There have been a lot of discussions in forums and blogs about the Apple iPhone, with both postivie and negative comments.

Postive comments include it looks cool, integrating features of a phone, iPod, and internet capabilities.

Negative comments state that it's expensive - US$499 for 4GB and US$599 for 8GB, it doesn't support 3G.

The iPhone may look cool, but why this announcement has raised Apple share price for close to 10% in one day? I think it boils down to the salesmanship of Steve Jobs during his speech. He said passionately that the iPhone combines three products -- a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device. I remember him also using terms such as the software in the iPhone is "5 years in advance" of other similar software.

Further, with the unprecedented success of the iPod, which has turned around Apple, there is a strong emotion that iPhone will be another smashing hit, bringing the revenues of Apple to the next levels.

I think this will almost certainly be true. So how can we tap on this iPhone making money phenomenon?

#1: Buying Apple shares - Though the share price increase has already been reflected after the announcement, I expect the share price will go up for the 2nd round, after the launch of the iPhone.

#2: Though the iPhone does not support 3G, which is not popular in the US anyway, it should have good wi-fi capabilities. So more people will be surfing the Internet on the road using iPhone. This will make the Internet marketing pie grow much bigger. It's time we prepared for Internet marketing campaigns targeted for these Internet users.

#3: Write articles on iPhone, like this one in your site and submit to articles directories. This will draw more traffic to your site, and in turn, you can monetize the traffic via Google AdSense, affiliate programs, as welling as selling